Articles & Advice
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The #Mymusicaljourney Twitter campaign
Last month I ran a short Twitter campaign called #mymusicaljourney. I wanted to demonstrate a way of getting interest on…
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Getting to grips with Google Analytics (part 2) – thanks to Ben from Satori Lab
Using Google Analytics to find out how effective your website is, how people find it, and what they do when they get there can seem overwhelming but it needn’t be. This blogpost in the second in a two-part series to help you.
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Getting to grips with Google Analytics (part 1) – thanks to Ben from Satori Lab
Is this you? You have a website, probably an enewsletter and one or more social media channels. You’ve worked really…
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How to write an effective e-newsletter – and why it’s important to have one
Everyone’s expected to be a social media expert nowadays, but research proves consistently that e-newsletters are even more important. Here’s why – and what you can do to make an e-news work for you.
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The truth about social media: most of your followers aren’t seeing your posts
Facebook has changed the way it decides what to show in people’s feeds (the ‘algorithm’ has changed). This blog outlines some ways for music/arts organisations and charities to re-engage followers who may not be seeing their posts.
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How to get more traffic to your website and improve your Google ranking
If you’re a music organisation, arts organisation or small charity, you may be communicating well with specific audiences. But how…
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