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Communicate the value and impact of what you do, explain your work, sell your services

Access support for funding, for neurodivergent people, is a pressing social justice issue

Lots of people gathered in a room with graffiti art on the walls

An article co-written with Rachel Pedley, founder and director of Avant Cymru a socially-engaged, neurodivergent-led, collective that dismantles barriers to opportunity through Hip Hop, issue-based theatre, film, wider arts activities/events, and community engagement work.  First published on Rachel’s LinkedIn, 28 October, 2024: A few weeks ago, I wrote an article about The Lab / Y Lab, the new multi-arts…

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Opening a community arts venue in Wrexham – learning so far and a call to action

A room with graffiti art on the wall and tables, spotlights on the ceiling

An article co-written with Rachel Pedley, founder and director of Avant Cymru a socially-engaged, neurodivergent-led, collective that dismantles barriers to opportunity through Hip Hop, issue-based theatre, film, wider arts activities/events, and community engagement work.  First published on Rachel’s LinkedIn, 21 Sept 2024:   We are so delighted to have finally opened a multi-art form venue,…

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Thinking of rebranding? Why writing is as important as design

A blackboard, with the word BRAND written in big blue letters. Other words and icons surrounding it associated with branding eg identity, attributes, values etc, pictures of eg a lightbulb, a key, a chart

Rebranding always results in a refresh of the logo, colour scheme and design elements. But how often do you consider your written identity? It’s the Cinderella of branding – often overlooked, rarely taken to the party, but when its value is recognised, it can be transformational.   OK, I’m stretching the metaphor a little, but…

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Learn the secrets of comms pros and get more impact from your comms: 50% discount in June

Graphic of 8 people sat around a table, table made up of coloured segments, in the centre is a lightbulb indicating 'inspiration and learning'. Around the outside is the text: Creative producer? Project manager? Admin assistant? Comms lead? Senior leader?

It’s more important than ever that as practitioners working music/arts/charities in education, wellbeing and social justice, that we communicate our value and impact, explain what we do, and sell our services. But what can you do if you don’t have a ‘comms person’?

These online, on-demand courses will help you learn the principles that comms people use every day, and create a comms mindset.

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Do you need a copywriter now you have ChatGPT? I asked ChatGPT.

Mobile phone placed on a keyboard. Phone displays the words, OpenAI

There’s no ignoring it: AI is going to make its mark on every workplace, sooner or later. Many of us are wondering how it’s going to affect our own professions – including of course, copywriters and content writers. So I thought I’d ask ChatGPT for its views. As usual, it created a pretty good response,…

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