Blog
[PODCAST] [2] Music therapy, community music and music education – Dr Simon Procter, Nordoff Robbins
In this episode, I’m talking with Dr Simon Procter who is Director of Music Services (Education, Research and Public Affairs) for Nordoff Robbins, the national music therapy charity. You may know Nordoff Robbins because of famous supporters like Nile Rodgers, Sting, Ricky from Kaiser Chiefs (and The Voice), and many others, as well as fundraising…
Read MoreHow to bring more relevant people to your website through content marketing
Would you like to grow the number of potential customers and stakeholders visiting your website, signing up to your enews, and ultimately supporting your organisation? Who wouldn’t. And in today’s era of ‘Google it’, publishing useful content – often called ‘content marketing’ – can make a big difference to the success of your charity or…
Read More[PODCAST] [1] Music for education & wellbeing – guest Anita Collins
In this episode, the first of my new podcast series, I talk to Dr Anita Collins, an educator, researcher and writer in the field of brain development and music learning, based in Australia. You can listen now below, on Spotify (search for the name), and soon on iTunes. Or read the transcript here. About…
Read MoreThe #Mymusicaljourney Twitter campaign
Last month I ran a short Twitter campaign called #mymusicaljourney. I wanted to demonstrate a way of getting interest on social media that perhaps we don’t use enough in the music education/music for wellbeing sectors. It was also an experiment, as I wanted to test what worked, and what I could learn and pass on.…
Read MoreGetting to grips with Google Analytics (part 2) – thanks to Ben from Satori Lab
Using Google Analytics to find out how effective your website is, how people find it, and what they do when they get there can seem overwhelming but it needn’t be. This blogpost in the second in a two-part series to help you.
Read MoreGetting to grips with Google Analytics (part 1) – thanks to Ben from Satori Lab
Is this you? You have a website, probably an enewsletter and one or more social media channels. You’ve worked really hard to set this all up and keep it going. So you know you should understand a bit more about whether and how it’s all working – but every time you log into Google Analytics…
Read MoreHow to write an effective e-newsletter – and why it’s important to have one
Everyone’s expected to be a social media expert nowadays, but research proves consistently that e-newsletters are even more important. Here’s why – and what you can do to make an e-news work for you.
Read MoreThe truth about social media: most of your followers aren’t seeing your posts
Facebook has changed the way it decides what to show in people’s feeds (the ‘algorithm’ has changed). This blog outlines some ways for music/arts organisations and charities to re-engage followers who may not be seeing their posts.
Read MoreHow to get more traffic to your website and improve your Google ranking
If you’re a music organisation, arts organisation or small charity, you may be communicating well with specific audiences. But how do you grow your audience and get greater engagement and sales, participation and support on a small budget? One important and often overlooked tactic is to make sure every page on your site is ‘optimised’…
Read MoreWhat can music & creative education advocates learn from sports about behaviour change?
This week, I was at a meeting about the strategy for young people’s health and wellbeing in Gloucestershire*. A presentation from Active Gloucestershire really started me thinking. What could we in the cultural and creative learning sector – and particularly music – learn from sports charities about behaviour change? The presentation was about Gloucestershire’s pilot…
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