Communications & marketing for charities & non-profits
15 helpful and easy-to-use apps and tools for social media, communications & marketing
A few of the tools and apps that I use regularly in my work – useful for people responsible for communications, marketing, digital marketing, social media.
Read MoreAttracting young people – the importance of feeling welcome
If you find it a challenge to attract young people to your activities, Making Music has advice to help, based on their research with young people and music groups*. These tips and insights were shared by Making Music at a seminar hosted by Tŷ Cerdd last weekend at their base in Wales Millennium Centre, Cardiff.…
Read MoreA step-by-step guide to writing a case study that wins hearts and minds
If you work in a small charity, music or arts organisation you probably need to write advocacy case studies about the impact of your work. But how often do you find yourself staring at a blank page, feeling under pressure, and not sure where to begin? Having a set of questions to follow makes the…
Read MoreWhy stories will help your small charity, music or arts organisation (and a bit of science)
I was inspired to write this blog post by a great article from Michelle Wright of Cause4 and Arts Fundraising and Philanthropy, about how we should do more advocating through stories. We see a lot of ‘Save our music service’, ‘Save our theatre etc’ stories of risk/deficit in the arts and charities. That’s understandable, and…
Read MoreHow to bring more relevant people to your website through content marketing
Would you like to grow the number of potential customers and stakeholders visiting your website, signing up to your enews, and ultimately supporting your organisation? Who wouldn’t. And in today’s era of ‘Google it’, publishing useful content – often called ‘content marketing’ – can make a big difference to the success of your charity or…
Read MoreThe #Mymusicaljourney Twitter campaign
Last month I ran a short Twitter campaign called #mymusicaljourney. I wanted to demonstrate a way of getting interest on social media that perhaps we don’t use enough in the music education/music for wellbeing sectors. It was also an experiment, as I wanted to test what worked, and what I could learn and pass on.…
Read MoreGetting to grips with Google Analytics (part 2) – thanks to Ben from Satori Lab
Using Google Analytics to find out how effective your website is, how people find it, and what they do when they get there can seem overwhelming but it needn’t be. This blogpost in the second in a two-part series to help you.
Read MoreGetting to grips with Google Analytics (part 1) – thanks to Ben from Satori Lab
Is this you? You have a website, probably an enewsletter and one or more social media channels. You’ve worked really hard to set this all up and keep it going. So you know you should understand a bit more about whether and how it’s all working – but every time you log into Google Analytics…
Read MoreHow to write an effective e-newsletter – and why it’s important to have one
Everyone’s expected to be a social media expert nowadays, but research proves consistently that e-newsletters are even more important. Here’s why – and what you can do to make an e-news work for you.
Read MoreThe truth about social media: most of your followers aren’t seeing your posts
Facebook has changed the way it decides what to show in people’s feeds (the ‘algorithm’ has changed). This blog outlines some ways for music/arts organisations and charities to re-engage followers who may not be seeing their posts.
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