Communicate the value and impact of what you do, explain your work, sell your services

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Creating your vision, mission and values

Vision, mission, values infographic

Good communications start with helping people to understand who you are, why you exist, and why it matters. Having a clear vision, mission and values helps with strategy, culture, impact measurement as well as communications. Download the Vision, mission, values diagram.

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How to write a case study that wins hearts and minds

If you work in music, arts or a not-for-profit organisation you’ll know that telling an individual’s story can be far more powerful than facts and figures. Statistics, research and evaluation measures are invaluable to evidence our impact. But a case study – in the form of a story – makes those facts meaningful and brings your work to life.

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13 quick checks to instantly polish your copywriting

Nail polish image

How often have you looked at a report, brochure or web copy that you’ve written, and realised it isn’t as clear and appealing as you thought? Perhaps you haven’t known why?

Here are a few really simple guidelines to make sure your copy is easy to read, and to encourage your reader to read on.

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ARTS CAN HELP RECOVERY FROM ILLNESS AND KEEP PEOPLE WELL, REPORT SAYS

Mindsong - music in care homes

All-party inquiry demonstrates benefits to health and wellbeing of the arts, leading to fall in hospital admissions. Article by Mark Brown, Arts correspondent, The Guardian. Excerpt reproduced courtesy of Guardian News & Media Ltd (open licence).   David Shrigley’s ‘The arts’ teapot filling up a ‘lost soul’ cup. Illustration: David Shrigley   GPs prescribing arts activities to some…

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Soundfly – a new kind of music school for today’s musician

[youtube https://www.youtube.com/watch?v=4-fubeloWxE] In a co-working space in Brooklyn, New York, Ian Temple and his team – including remote working colleagues in LA, Montreal, Georgia and North Carolina – have been developing a platform designed to help today’s musician develop their skills and their business. Soundfly offers a range of cross-genre and cross-skills-set courses, many free,…

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