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Six branding tips and insights for small charities, music and arts organisations
Last month, I spent a few hours learning from experts in brand in the charity sector, thanks to the CharityComms Charity Brand & Creative Conference. Here are my key takeaways: “If you’re confused, you lose … “ Donald Miller, Building a story brand ❓1. What is a brand? “Brand is everything. Brand is who you…
Read MoreHow to write an annual report that has impact – Part 1: step-by-step guide
If you know your last annual report didn’t do you justice, and you want your next to really pack a punch, there are a few simple steps you can take. This is part one of a three-part blog: a step-by-step guide to the process of writing an annual report. In the second part, I look…
Read MoreREVIEW: The Power of Us by David Price: a must-read if you work in music, arts, charities – and beyond
It’s not often that I buy a book, and then buy two more copies before I’ve even finished it (to give to other people), but I did with this one. And I’ll probably buy more. That’s because David Price writes so engagingly, and with such warmth and insight about subjects that we can all care…
Read MoreGetting to grips with Google Analytics (part 2) – thanks to Ben from Satori Lab
Using Google Analytics to find out how effective your website is, how people find it, and what they do when they get there can seem overwhelming but it needn’t be. This blogpost in the second in a two-part series to help you.
Read MoreMarketing music lessons – why parents aren’t buying and how to change that -Part 2
Encouraging young people to take up music lessons – and their parents to part with the money – can seem like an uphill battle. This is part 2 of the series, see also Marketing music lessons – why parents aren’t buying and how to change that – part 1. Involve young people and parents The most…
Read MoreMarketing music lessons – why parents aren’t buying and how to change that – part 1 of 2
Encouraging more young people to take up music lessons – and their parents/carers to part with the money – can seem like an uphill battle. Perhaps it feels like something you’re powerless to control. Or maybe you don’t think it’s your role – particularly if you’re a music education hub in England without a peripatetic…
Read MoreCreating your vision, mission and values
Good communications start with helping people to understand who you are, why you exist, and why it matters. Having a clear vision, mission and values helps with strategy, culture, impact measurement as well as communications. We’ve found that sometimes small organisations don’t have these, and one way to begin to develop them is through a…
Read MoreHow to write a case study that wins hearts and minds
If you work in music, arts or a not-for-profit organisation you’ll know that telling an individual’s story can be far more powerful than facts and figures. Statistics, research and evaluation measures are invaluable to evidence our impact. But a case study – in the form of a story – makes those facts meaningful and brings your work to life.
Read MoreBlogs about youth music, community music education on the Youth Music Network
Visit my Youth Music Network page for blogs about music and ‘at risk’ young people, quality in inclusive practice, hubs and inclusion.
Read More13 quick checks to instantly polish your copywriting
How often have you looked at a report, brochure or web copy that you’ve written, and realised it isn’t as clear and appealing as you thought? Perhaps you haven’t known why?
Here are a few really simple guidelines to make sure your copy is easy to read, and to encourage your reader to read on.
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