Copywriting
Developmental editing for non-profit addressing trauma and adverse childhood experiences
The founder of a new not-for-profit in the USA* needed help with ‘finding her words’ and communicating the organisation’s mission and case for support. The organisation sets out to ensure that no one who’s experienced adverse childhood experiences and early trauma will face barriers to care and healing. It uses a new and innovative way…
Read MoreRestore the Music – key messages development & website copy
Restore the Music’s CEO, Polly, was looking for help to clearly communicate the purpose and unique approach of this music education charity. Over a three-month period, Anita worked with the team to develop key messages that would resonate clearly with their main target audiences. Restore the Music is a music education charity with a difference.…
Read MoreAll Systems Connect international symposium 2023 – strategic communications and copywriting
“This is no ordinary marketing expert! In 2022 we had a challenge. Turning our bold ambition into a marketing strategy for the All Systems Connect International Symposium 2023. At the heart was Anita. She gave us the language to connect beyond our usual sector boundaries. Her messaging, underpinned by research and testing with experts and…
Read MoreAvant Cymru – funding applications and case for support copywriting
Writing Services was asked to support a funding application to Arts Council of Wales by theatre company Avant Cymru, because its directors are dyslexic.
Read MoreWiltshire Music Connect – case studies, leaflets and communications strategy
“You’ve brought music hub communications expertise into our team and we’ll be communicating more effectively as a result of it. We enjoyed the balance between support and challenge and appreciated your sensitivity to particular issues and challenges. Thank you.” Nick Howdle, Leader, Wiltshire Music Connect. We’ve worked with Wiltshire Music Connect on a range of…
Read MoreSouth Bristol Youth – content writing for Annual Impact Report and website
“Anita has become my go-to expert for charity marketing/communications. She did an expert job for my client South Bristol Youth (SBY). Anita distilled enormous amounts of information from written copy to verbal briefings from key staff, to produce clear and compelling content writing and a design brief for SBY’s first annual impact report. I recommend…
Read MoreProtea Care – copywriting and editing for a children’s care home
Protea Care wanted help with copywriting and editing its Statement of Purpose, and ‘About us’ and ‘Vision, mission and values’ copy.
Read MoreRocksteady Music School – copywriting about the impact of music education for disadvantaged young people
Copywriting for Rocksteady Music School about the benefits of music and the Rocksteady approach to disadvantaged young people.
Read MoreUniversity of Sunderland – writing content for online training
Our copywriting work for the University of Sunderland was very exciting as it involved our very first foray into developing online training materials for a MOOC – a Massive Open Online Course. A MOOC is aimed at unlimited participation and open access via the web. In addition to traditional course materials such as filmed lectures,…
Read MoreSanctuary Retirement Living – copywriting promotional brochures
Sanctuary Retirement Living (SRL) approached Writing Services to tender for its first sub-contracted copywriting project. We were asked to develop copy for brochures to promote five of its 29 properties. The Marketing Manager then commissioned copywriting for the remainder of its properties. SRL is a not-for-profit organisation which has 29 properties across England. It provides…
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