Copywriting
IRC – copywriting and editing for promotional, fundraising, and learning materials
“The sector we work in is one with an acronym. And there starts the problem. It’s the WASH sector – the water, sanitation and hygiene sector. It is cluttered with jargon. We who are in it are barely aware of the impenetrability of our discussions for outsiders. The jargon is not a problem at the…
Read MoreWEA Cymru – copywriting and editing a strategic plan
“The team at Writing Services responded extremely positively and professionally to our request to develop a plain English and Cymraeg Clir version of our draft Strategic Plan, with very little notice and an extremely tight deadline. They totally understood the brief and produced versions that could be used to widen access and increase the participation…
Read MoreCedar Care Homes – brochure copy for elderly care
“The service was excellent: Anita and Dyfan quickly grasped what we were trying to express as an organisation. The resulting copy was spot on and required barely any edits. It was a real pleasure working with them – I always look forward to working with Writing Services and wouldn’t look anywhere else for copywriting.” Minal Desai,…
Read MoreBridges Community Centre – writing a case for support & editing a business plan
“Anita has always been a great supporter and friend of Bridges Community Centre. We are delighted that she now uses the Centre as her work base and have often sought her advice on marketing issues which she has given freely. She also was responsible for writing the business plan for one of our successful Big Lottery funded…
Read MoreThe Music Works – case for support
The Music Works is a charity whose mission is to transform lives through creative music-making. It uses music to empower people to reach their potential so that everyone who wants to, regardless of their background or situation, has the chance to make music. In particular, it focuses on young people who face the greatest barriers…
Read MoreRoyal Scottish National Orchestra – copywriting, CD & booklet
Writing Services was tasked with copywriting a CD booklet for a project to encourage parents of babies in Scotland to play and enjoy classical music in the home. Hello baby, welcome to the world. Here’s astar to light your journey, And to watch as it’s unfurled. Astar is the Gaelic word for journey. We chose…
Read MoreSource Software – brand development through writing
Writing Services honed the brand development skills of the Source team through written communications and improving the company’s tone of voice. “Since ‘discovering’ Anita Holford, the quality of our marketing and communications have taken a quantum leap forward. She has worked tirelessly to understand Source as a business, the markets we operate in and then…
Read MoreMake Music Gloucestershire – schools services brochure
Writing Services developed a school services brochure to advocate the benefits of music to headteachers and subject leaders. As part of Writing Services’ work with Make Music Gloucestershire, the county’s music education hub, Anita was asked to develop and a school services brochure to help sell services to school heads, and advocate the benefits of…
Read MoreNotaro care homes – research and write brochure and web copy
Writing Services was asked to research and write brochure and web copy for Notaro Care Homes, a family-run business with 10 homes in Weston-super-Mare. Notaro Care Homes is a family-run business which cares for residents in 10 homes in Weston-super-Mare. Most of the homes cater for elderly people, but there are also homes for those…
Read MoreAlexandra Wilson – copywriting
Alexandra Wilson is a fitness, health and nutrition expert who Anita started working with when they were both setting up their businesses in the early 2000s. Initially Anita provided copywriting for Alex’s promotional postcards and brochure: over time, the business and work expanded and Anita provided regular support and content for around six years including…
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