Music and music education
University of Sunderland – writing content for online training
Our copywriting work for the University of Sunderland was very exciting as it involved our very first foray into developing online training materials for a MOOC – a Massive Open Online Course. A MOOC is aimed at unlimited participation and open access via the web. In addition to traditional course materials such as filmed lectures,…
Read MoreThe Leicester-Shire Music & Cultural Trust – communications
We were asked to do some communications work, along with our colleague and friend Marc Jaffrey, for the Leicester-Shire Music and Cultural Trust. The Trust was in its early stage of formation, and its trustees wanted some support to help with their fundraising. The Trust was set up to raise funds to support the work of…
Read MoreBrighton & Hove Music & Arts – communications strategy
“Anita did great work with our leadership team, really listening to our initial thoughts, progressing the thinking, and then developing a helpful communications strategy with tangible outcomes. This has built on the work she had already carried out, working with our teams on digital marketing, and communications work for Our Future City”. Peter Chivers, Head…
Read MoreCharanga – copywriting, website development, and vision, mission and values
Charanga creates modern, fun and irresistibly easy-to-use online resources to help teachers to inspire and excite children and young people to learn music in the classroom. Our paths kept crossing through our work in music education, until it seemed obvious we should be working together! We were commissioned initially to help develop the communications strategy…
Read MoreBrighton SoundCity – enewsletter editing & support
“Many thanks for all your excellent support and guidance in developing our newsletter. With your guidance and Sharon’s excellent local leadership our offer has been transformed!” Peter Chivers, Head of Music & Arts, Brighton and Hove City Council. Peter Chivers, head of Brighton and Hove Music & Arts, approached me following a recommendation from leadership…
Read MoreYouth Music – case studies about the power of music
“Anita conducted sensitive telephone interviews with vulnerable young people and their families, and crafted their words into the powerful emotive stories we needed for fundraising purposes. Anita is professional, efficient and innovative: when a story she’d already worked on had to be withdrawn due to a change in participant’s circumstances, she managed to produce a…
Read MoreMake Music Gloucestershire: music education hub communications
Make Music Gloucestershire is the county’s music education hub: a network of organisations and individuals across the county, including schools, who want to help more young people learn and make music in Gloucestershire. It’s led by the County Council, working alongside a small commissioning team, advisory group, and a network of partners. Anita was the…
Read MoreThe Music Works – case for support
The Music Works is a charity whose mission is to transform lives through creative music-making. It uses music to empower people to reach their potential so that everyone who wants to, regardless of their background or situation, has the chance to make music. In particular, it focuses on young people who face the greatest barriers…
Read MoreRoyal Scottish National Orchestra – copywriting, CD & booklet
Writing Services was tasked with copywriting a CD booklet for a project to encourage parents of babies in Scotland to play and enjoy classical music in the home. Hello baby, welcome to the world. Here’s astar to light your journey, And to watch as it’s unfurled. Astar is the Gaelic word for journey. We chose…
Read MoreMusic Education UK – articles for magazine and website
Music Education UK magazine and website approached Anita to write two articles on headteachers’ role in promoting/developing music in their school, and the wider impact this has on the school and pupils. This was in 2011, a time when music in schools was facing threats from the English Ebacc and the possible removal of music from…
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