Gloucester Culture Trust – copywriting annual impact report

Gloucester Culture Trust (GCT)’s director Hollie Smith-Charles saw the Impact Report Anita had created and provided copywriting for local music charity, The Music Works. So when she needed someone to create and provide copywriting for GCT’s first annual impact report, she knew who to ask.

GCT aims to put culture at the heart of Gloucester. This is for the good of all and to make the city a better place to live, work and play. Its long-term ambitions range from creating a vibrant city centre with plenty of things to do, to developing the next generation of artists and creatives.

To achieve this it works in partnership. It does this locally, regionally and nationally to create, test and deliver projects which will make Gloucester a city full of culture.

And the best way to tell people about how it’s doing and what it’s achieved is through an engaging, and evidence-based Annual Impact Report.

The initial phase involved a briefing call and questionnaire to gather information about the audience, tone of voice, key messages, and evidence to be included.

We then used a range of project documents as information sources. Working with a local designer, we distilled the information into an eight-page impact report. This includes quotes, infographics, images and core copy about the Trust’s vision, mission and goals.