Rocksteady Music School approached us, having seen and heard about our other website, Music Education Works. Music Education Works collects, summarises and shares evidence of the impact of music education.
The team wanted convincing, and persuasive evidence for school heads, about the benefits of music and Rocksteady’s approach, to disadvantaged young people. They wanted a publication to help them to start conversations about funding music through the Pupil Premium, and using music to reduce the attainment gap.
Following briefing conversations, Anita began to develop copy which brought together research from around the world in eight areas:
- General academic progress and attainment
- Cognitive development
- Personal development including resilience and relationships
- Literacy and numeracy
- Mental wellbeing and behaviour
- Parental involvement
- Confidence and self-belief
She combined this with copywriting about the Rocksteady approach and quotes and stories from young people, parents and teachers who’ve experienced the benefits of music through Rocksteady’s work.