Posts Tagged ‘advocating music education’
[PODCAST] [2] Music therapy, community music and music education – Dr Simon Procter, Nordoff Robbins
In this episode, I’m talking with Dr Simon Procter who is Director of Music Services (Education, Research and Public Affairs) for Nordoff Robbins, the national music therapy charity. You may know Nordoff Robbins because of famous supporters like Nile Rodgers, Sting, Ricky from Kaiser Chiefs (and The Voice), and many others, as well as fundraising…
Read MoreThe #Mymusicaljourney Twitter campaign
Last month I ran a short Twitter campaign called #mymusicaljourney. I wanted to demonstrate a way of getting interest on social media that perhaps we don’t use enough in the music education/music for wellbeing sectors. It was also an experiment, as I wanted to test what worked, and what I could learn and pass on.…
Read MoreMarketing music lessons – why parents aren’t buying and how to change that -Part 2
Encouraging young people to take up music lessons – and their parents to part with the money – can seem like an uphill battle. This is part 2 of the series, see also Marketing music lessons – why parents aren’t buying and how to change that – part 1. Involve young people and parents The most…
Read MoreMarketing music lessons – why parents aren’t buying and how to change that – part 1 of 2
Encouraging more young people to take up music lessons – and their parents/carers to part with the money – can seem like an uphill battle. Perhaps it feels like something you’re powerless to control. Or maybe you don’t think it’s your role – particularly if you’re a music education hub in England without a peripatetic…
Read MoreWorking together to reach more people – can we extend audience development support to music hubs?
As arts/cultural/creative organisations steel themselves for further cuts this winter, they’ll be pulling out all the stops to communicate their worth. There’s a strong network of arts marketing professionals who are more than up for that challenge: but few of them are in music education. Perhaps now’s the time to make better links, locally and…
Read MoreFour first steps: Lobbying and advocacy for music and arts organisations
WHAT IS LOBBYING AND ADVOCACY? Advocacy in the political sense means creating awareness of an issue in order to influence public policy and funding decisions. The methods you use can be wide-ranging, from communications and media campaigns, to public speaking; from commissioning and publishing research to conducting polls. Lobbying is a type of advocacy that…
Read MoreWhat if … every child had access to music education
Another powerful presentation from academic Anita Collins, asking what the impact might be if a generation’s cognitive abilities are raised – and she gives evidence that it’s possible – through music education. [youtube https://www.youtube.com/watch?v=ueqgenARzlE?rel=0]
Read MoreHow to create and write an effective e-newsletter
If you want to communicate more effectively with the people you work with/for (whether they’re customers, fans, staff, participants or stakeholders), email newsletters are a great place to start. Write them well, and your audience will look forward to receiving them, value what you have to say, buy from you or get involved, and even…
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