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The #Mymusicaljourney Twitter campaign

#mymusicaljourney image card

Last month I ran a short Twitter campaign called #mymusicaljourney. I wanted to demonstrate a way of getting interest on social media that perhaps we don’t use enough in the music education/music for wellbeing sectors. It was also an experiment, as I wanted to test what worked, and what I could learn and pass on.…

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King’s College, London – editing work culture and creativity reports

We were asked to do some editing and rewriting work by King’s College, London on The Cultural Value Scoping Project report, the second report of The Cultural Value project. This was a significant piece of research supported by the Arts and Humanities Research Council. The report needed to be easy to read for a wide audience of…

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Four first steps: Lobbying and advocacy for music and arts organisations

WHAT IS LOBBYING AND ADVOCACY?  Advocacy in the political sense means creating awareness of an issue in order to influence public policy and funding decisions. The methods you use can be wide-ranging, from communications and media campaigns, to public speaking; from commissioning and publishing research to conducting polls.  Lobbying is a type of advocacy that…

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Arts advocacy – stepping up a gear?

It looks as if arts advocacy campaigning in the UK will be stepping up a gear this year. Not only are the funding cuts forcing us all to look long and hard at the true value of what we do, and to get even better at collecting and sharing evidence and stories – but a…

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