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Communicate the value and impact of what you do, explain your work, sell your services

How to write a case study that wins hearts and minds

If you work in music, arts or a not-for-profit organisation you’ll know that telling an individual’s story can be far more powerful than facts and figures. Statistics, research and evaluation measures are invaluable to evidence our impact. But a case study – in the form of a story – makes those facts meaningful and brings your work to life.

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Youth Music – case studies about the power of music

“Anita conducted sensitive telephone interviews with vulnerable young people and their families, and crafted their words into the powerful emotive stories we needed for fundraising purposes. Anita is professional, efficient and innovative: when a story she’d already worked on had to be withdrawn due to a change in participant’s circumstances, she managed to produce a…

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