Writing is a funny thing. Everyone can do it, everyone does do it. Yet lots of people lack confidence or get distracted when they need to write for work. Worries about grammar rules, not being able to summon the right words, and fearing other people’s criticism can completely take the pleasure out of writing. If that’s you or someone…Read More
How often have you looked at a report, brochure or web copy that you’ve written, and realised it isn’t as clear and appealing as you thought? Perhaps you haven’t known why?
Here are a few really simple guidelines to make sure your copy is easy to read, and to encourage your reader to read on.Read More