Our copywriting work for the University of Sunderland was very exciting as it involved our very first foray into developing online training materials for a MOOC – a Massive Open Online Course. A MOOC is aimed at unlimited participation and open access via the web. In addition to traditional course materials such as filmed lectures,…Read More
Sanctuary Retirement Living (SRL) approached Writing Services to tender for its first sub-contracted copywriting project. We were asked to develop copy for brochures to promote five of its 29 properties. The Marketing Manager then commissioned copywriting for the remainder of its properties. SRL is a not-for-profit organisation which has 29 properties across England. It provides…Read More
Gloucester Culture Trust (GCT)’s director Hollie Smith-Charles saw the Impact Report Anita had created and provided copywriting for local music charity, The Music Works. So when she needed someone to create and provide copywriting for GCT’s first annual impact report, she knew who to ask. GCT aims to put culture at the heart of Gloucester.…Read More
How often have you looked at a report, brochure or web copy that you’ve written, and realised it isn’t as clear and appealing as you thought? Perhaps you haven’t known why?
Here are a few really simple guidelines to make sure your copy is easy to read, and to encourage your reader to read on.Read More
Writing is a funny thing. Everyone can do it, everyone does do it. Yet lots of people lack confidence or get distracted when they need to write for work. Worries about grammar rules, not being able to summon the right words, and fearing other people’s criticism can completely take the pleasure out of writing. If that’s you or someone…Read More
“Anita created a bespoke evaluation framework which included new tools and templates that we used for the first time, as well as a final evaluation report that included benchmark analysis and case studies. Anita works with a great deal of care and attention to detail. We really valued and benefited from her high level of…Read More
“We wanted support to rewrite our organisation’s mission statement but only had a shoestring budget. We approached Writing Services and they worked out a dynamic approach to carrying out the work within our means. We couldn’t be more pleased with the outcome and the service provided. We are looking forward to working with Anita and…Read More