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Posts Tagged ‘copywriting’

University of Sunderland – writing content for online training

Participatory arts online course training materials

Our copywriting work for the University of Sunderland was very exciting as it involved our very first foray into developing online training materials for a MOOC – a Massive Open Online Course. A MOOC is aimed at unlimited participation and open access via the web. In addition to traditional course materials such as filmed lectures,…

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Sanctuary Retirement Living – copywriting promotional brochures

Sanctuary retirement living member of staff

Sanctuary Retirement Living (SRL) approached Writing Services to tender for its first sub-contracted copywriting project. We were asked to develop copy for brochures to promote five of its 29 properties. The Marketing Manager then commissioned copywriting for the remainder of its properties. SRL is a not-for-profit organisation which has 29 properties across England. It provides…

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Gloucester Culture Trust – copywriting annual impact report

Gloucester Culture Trust (GCT)’s director Hollie Smith-Charles saw the Impact Report Anita had created and provided copywriting for local music charity, The Music Works. So when she needed someone to create and provide copywriting for GCT’s first annual impact report, she knew who to ask. GCT aims to put culture at the heart of Gloucester.…

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13 quick checks to instantly polish your copywriting

Nail polish image

How often have you looked at a report, brochure or web copy that you’ve written, and realised it isn’t as clear and appealing as you thought? Perhaps you haven’t known why?

Here are a few really simple guidelines to make sure your copy is easy to read, and to encourage your reader to read on.

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3 simple copywriting tips to help you avoid the fear of the blank page

Writing Services

Writing is a funny thing. Everyone can do it, everyone does do it. Yet lots of people lack confidence or get distracted when they need to write for work. Worries about grammar rules, not being able to summon the right words, and fearing other people’s criticism can completely take the pleasure out of writing. If that’s you or someone…

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The Wilson – writing an evaluation report

Cheltenham Trust The Wilson Collective impact report

“Anita created a bespoke evaluation framework which included new tools and templates that we used for the first time, as well as a final evaluation report that included benchmark analysis and case studies. Anita works with a great deal of care and attention to detail. We really valued and benefited from her high level of…

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Club Soda – copywriting its vision, mission and values

“We wanted support to rewrite our organisation’s mission statement but only had a shoestring budget. We approached Writing Services and they worked out a dynamic approach to carrying out the work within our means. We couldn’t be more pleased with the outcome and the service provided. We are looking forward to working with Anita and…

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IRC – copywriting and editing

“The sector we work in is one with an acronym. And there starts the problem. It’s the WASH sector – the water, sanitation and hygiene sector. It is cluttered with jargon. We who are in it are barely aware of the impenetrability of our discussions for outsiders. The jargon is not a problem at the…

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WEA Cymru – copywriting and editing a strategic plan

“The team at Writing Services responded extremely positively and professionally to our request to develop a plain English and Cymraeg Clir version of our draft Strategic Plan, with very little notice and an extremely tight deadline. They totally understood the brief and produced versions that could be used to widen access and increase the participation…

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The Music Works – case for support

The Music Works is a charity whose mission is to transform lives through creative music-making. It uses music to empower people to reach their potential so that everyone who wants to, regardless of their background or situation, has the chance to make music. In particular, it focuses on young people who face the greatest barriers…

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