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Content marketing for charities and music organisations

Would you like to grow the number of potential customers and stakeholders visiting your website, signing up to your enews, and ultimately supporting your organisation? Who wouldn’t. And in today’s era of ‘Google it’, publishing useful content – often called ‘content marketing’ – can make a big difference to the success of your charity or…

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WHAT IS LOBBYING AND ADVOCACY?  Advocacy in the political sense means creating awareness of an issue in order to influence public policy and funding decisions. The methods you use can be wide-ranging, from communications and media campaigns, to public speaking; from commissioning and publishing research to conducting polls.  Lobbying is a type of advocacy that…

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If you’re needing to make the case for music or the arts in your school or organisation,Reinvesting in Arts Education – winning America’s future through creative schools, has proven useful recently for a few colleagues, so I thought I’d summarise some of the key findings here. It’s worth a fuller read, particularly the sections on…

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It looks as if arts advocacy campaigning in the UK will be stepping up a gear this year. Not only are the funding cuts forcing us all to look long and hard at the true value of what we do, and to get even better at collecting and sharing evidence and stories – but a…

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I’ve been noticing for some time now how hard it is to find research evidence when you need it. Much of my work is about advocating for music, the arts, or a particular good cause. But although I often know there’s research out there to back up a particular case, I struggle to find it…

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