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Posts Tagged ‘music education advocacy’

How to bring more relevant people to your website through content marketing

Content marketing for charities and music organisations

Would you like to grow the number of potential customers and stakeholders visiting your website, signing up to your enews, and ultimately supporting your organisation? Who wouldn’t. And in today’s era of ‘Google it’, publishing useful content – often called ‘content marketing’ – can make a big difference to the success of your charity or…

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The #Mymusicaljourney Twitter campaign

#mymusicaljourney image card

Last month I ran a short Twitter campaign called #mymusicaljourney. I wanted to demonstrate a way of getting interest on social media that perhaps we don’t use enough in the music education/music for wellbeing sectors. It was also an experiment, as I wanted to test what worked, and what I could learn and pass on.…

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Four first steps: Lobbying and advocacy for music and arts organisations

WHAT IS LOBBYING AND ADVOCACY?  Advocacy in the political sense means creating awareness of an issue in order to influence public policy and funding decisions. The methods you use can be wide-ranging, from communications and media campaigns, to public speaking; from commissioning and publishing research to conducting polls.  Lobbying is a type of advocacy that…

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Arts advocacy – stepping up a gear?

It looks as if arts advocacy campaigning in the UK will be stepping up a gear this year. Not only are the funding cuts forcing us all to look long and hard at the true value of what we do, and to get even better at collecting and sharing evidence and stories – but a…

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