Communicate the value and impact of what you do, explain your work, sell your services

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Young person flute lesson

Marketing music lessons – why parents aren’t buying and how to change that -Part 2

13th July 2018

Encouraging young people to take up music lessons – and their parents to part with the money – can seem…

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piano lessons

Marketing music lessons – why parents aren’t buying and how to change that – part 1 of 2

6th July 2018

Encouraging more young people to take up music lessons – and their parents/carers to part with the money – can…

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Vision, mission, values infographic

Creating your vision, mission and values

28th June 2018

Good communications start with helping people to understand who you are, why you exist, and why it matters. Having a…

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How to write a case study that wins hearts and minds

1st June 2018

If you work in music, arts or a not-for-profit organisation you’ll know that telling an individual’s story can be far more powerful than facts and figures. Statistics, research and evaluation measures are invaluable to evidence our impact. But a case study – in the form of a story – makes those facts meaningful and brings your work to life.

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How to write an annual report that has impact – Part 3: key messages

18th May 2018

Do you sometimes struggle to tell people who you are, what you do, and why they should be interested? Part 3 of my blog on How to write an annual report that has impact focuses on key messages.

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Copywriting - Hearts and minds, value and impact

How to write an annual report that has impact – Part 2: persuasive writing

10th May 2018

The second in a three-part blog describing how to write an annual report that has impact. This blog focuses on persuasive writing.

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