Voluntary Arts – arts and health website and articles

healthy social creative website society for all artists
Photo courtesy of Society for All Artists
“Anita picked up a complex project and almost single handedly delivered it in record time, so that the organisation had something which we had promised for a long time. She is gold standard – reliable, intelligent, innovative, understanding, able to interpret a brief WITH the client. She really listens, suggests without being critical or patronizing. I trusted her, and her regular and comprehensive reporting back really helped me as a client, enabling me to let go and let her get on with the job.” Ginny Brink, Voluntary Arts (also Wales development manager for Macmillan Cancer Support)
Voluntary Arts (now Creative Lives)

About

Voluntary Arts (now Creative Lives) is the development agency for voluntary arts groups, ranging from choirs to quilt-makers, dance groups to painting societies, drama groups to samba bands. Its head office team approached Anita to help develop greater awareness of  the work that one of its regional teams had carried out in the area of arts and health. This included a book, Restoring the Balance: the effects of arts participation on health*.

They wanted to convince health professionals that voluntary arts groups could be a low-cost (or no-cost) way to involve patients in creative activities that would benefit their health – particularly those with long-term conditions such as stroke, Alzheimers and heart disease.

 

How I helped

The work involved:

  1. finding more evidence to back up the arguments for the value of the arts/creative activities for people with long-term conditions;
  2. creating and copywriting for Healthy, social, creative – a website targeted to occupational therapists and other allied health professionals;
  3. writing practical guidance sheets for health professionals;
  4. securing and writing a series of articles raising awareness amongst health professionals of the case for the voluntary arts and signposting to the website. This included one in a peer-reviewed, evidence-based journal.
  5. making links with some of the long-term conditions charities.

Read the articles

A new way of looking at creative activities and health – Occupational Therapy News

Creative opportunities for patients’ wellbeing – Primary Health Care (evidence-based journal for the nursing profession)

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