Introduction
In this episode, I’m talking with Penny James, a freelance media publicist, about how get media coverage in newspapers and magazines, radio and TV.
Penny has held press manager roles with organisations such as Welsh National Opera and St David’s Hall, and she’s created national, and in some cases international coverage for people like Wales Millennium Centre, Music Theatre Wales, Black Rat Productions, Artes Mundi, and many others.
You can listen now below, or on Spotify (search for the name) and iTunes.
Listen to the podcast
What’s in this episode?
We talk about:
- how to prepare for approaching journalists
- why you need a content calendar and a media toolkit and what they contain
- the benefit of thinking creatively about where you place your stories
- the importance of documenting your work
- preparing a press release
- what you can create or prepare for print, radio and TV journalists
- nurturing relationships with journalists
- whether exclusives are a good thing
- how education/community departments can get gain support from their marketing department
Links for this episode
Contact Penny if you’d like to work with her on: penny.james@btopenworld.com
There’s some great advice on working with the media on the Janet Murray blog (Janet is an ex- Guardian journalist).
You can also download a two-page press release template & guidance sheet – along with various other templates and tip sheets – from my website.
Music for Education & Wellbeing podcast [6] TRANSCRIPT: Penny James
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