Anthem
About
Anthem, a new charity for young people’s music in Wales, launched by Welsh Government in 2018, were looking for support with their communications strategy and activities.
Living in Wales, and bringing up a daughter here, Anita has a particular interest in opportunities for young people in Wales. She’s also been writing about the challenges for music education in Wales for many years.
How I helped
Anita worked intially with Anthem’s temporary CEO Leonora Thomson, and then the current CEO Rhian Hutchings, to:
- carry out mapping of people and organisations working with young people through music in Wales: work included researching and creating a database of people involved in music education, youth music, youth work through music and community music; creating a bilingual survey; interviewing a sample of respondents; writing a report and presenting the results to the board
- project-manage the first youth consultation: this involved working with Youth Music and Anthem (both partners in the project) to devise the workshop, and shortlist partner organisations who would bring young people and would be representative of the diversity of young people and music-making in Wales; commissioning Youth Cymru to deliver it; finding and securing eight partner organisations; overseeing the change from face-to-face, to online workshop during the Covid-19 pandemic; overseeing the analysis and report-writing process.
- provide communications advice and support – including working with the board to refine key messages, developing a communications strategy, copywriting for the website and for a fundraising document targeted to wealthy donors in the music industry
- work with the youth forum to create blogs and social media content to share Anthem’s stories and messages
The two pieces of research helped Anthem to devise its strategy and along with its subsequent youth forum and sector consultation work, to create its first grant-making process in partnership with Youth Music.