About
The Managing Director of Source Software approached Anita to help the team to better-communicate their brand. Their marketing materials were clear and informative, but lacked personality, and didn’t help them to stand out amongst their competitors.
Based in Penarth, South East Wales, Source Software is the company behind the Source™, a software package that enables insurance brokers and financial advisors to find, compare and sell a range of insurances. But this is no ordinary company.
Creativity lies at the heart of Source, and an entrepreneurial culture runs right through it. Employees are encouraged to be creative, give their views, to question and challenge. The emphasis is on working hard but also having fun.
How I helped
Anita helped the team at Source to develop their brand through written communications. Together we improved the tone of voice; involved staff in representing the brand through photography, stories, and a staff editorial team; and created new, more engaging ways of communicating with Source’s customers.
Photographs: Matthew Embury.