About
Anita has written for many different types of audiences but this was a first, targeting professionals working in international development in health, climate and social justice. Anita worked with the All Systems Connect comms and wider teams, based in The Hague, to develop copy and communications, connect the water, sanitation and hygiene sector with new audiences, and achieve target attendances.
All Systems Connect was convened by a partnership of IRC, Water For People and Water for Good, and led by IRC. IRC is an international think-and-do-tank, building strong WASH (water, sanitation and hygiene) systems. It advocates for a systems approach to solving one of the biggest problems facing the world today.
How I helped
Over a period of 16 months, Anita was involved in researching markets, developing communications strategies and plans; ghost-writing and editing thought leadership articles from senior leadership; briefing on and editing blogs from wider professionals; writing copy for the website, enews, social media posts, and Symposium hand-outs. During the Symposium she was part of the studio team, carrying out both producer and interviewer roles for the filmed interviews with speakers and guests.
Anita has been working with IRC for 13 years, with services including editing annual reports; developing key messages and copy for the overall brand and specific campaigns; copywriting for fundraising enewsletters; developing slide decks to present to partners/funders; providing copywriting edits and feedback for team members; writing website copy.
Read more about our copywriting and editing work with IRC.