Articles
Six branding tips and insights for small charities, music and arts organisations
Last month, I spent a few hours learning from experts in brand in the charity sector, thanks to the CharityComms Charity Brand & Creative Conference. Here are my key takeaways: “If you’re confused, you lose … “ Donald Miller, Building a story brand ❓1. What is a brand? “Brand is everything. Brand is who you…
Read MoreHow to write a comms strategy and plan – for music, arts and non-profits
A communications strategy and plan will help you to make best use of your time and resources. It’s an essential tool for ensuring reach and impact, partnerships and funding. Read on for tips and free templates.
Read MoreMusic connects beyond words: but writing matters too
A version of this blog was published in Leading Note – the magazine of the British Association of Music Therapy in May 2022. As someone involved in music education, community music, youth music or music therapy, you’ll understand the power of communication and connection. You’ll also have a deep appreciation of how music connects, beyond…
Read MoreREVIEW: The Power of Us by David Price: a must-read if you work in music, arts, charities – and beyond
It’s not often that I buy a book, and then buy two more copies before I’ve even finished it (to give to other people), but I did with this one. And I’ll probably buy more. That’s because David Price writes so engagingly, and with such warmth and insight about subjects that we can all care…
Read MoreInfluencing and advocating for your charity, arts or music organisation – part 2 decision science
Advocating for your cause following the Covid-19 pandemic using empathy, behaviour change and decision science – part 2.
Read MoreInfluencing and advocating for your charity, arts or music organisation – part 1 empathy
Advocating for your cause in response to the Covid-19 pandemic using empathy, behaviour change and decision science – part 1.
Read MoreAdvocating for music in schools – 5 tips for heads of music/performing arts, music co-ordinators and music teachers
Advocating for music in schools after the pandemic – 5 tips for heads of music/performing arts, music co-ordinators and music teachers.
Read More15 helpful and easy-to-use apps and tools for social media, communications & marketing
A few of the tools and apps that I use regularly in my work – useful for people responsible for communications, marketing, digital marketing, social media.
Read MoreSoundfly – a new kind of music school for today’s musician
[youtube https://www.youtube.com/watch?v=4-fubeloWxE] In a co-working space in Brooklyn, New York, Ian Temple and his team – including remote working colleagues in LA, Montreal, Georgia and North Carolina – have been developing a platform designed to help today’s musician develop their skills and their business. Soundfly offers a range of cross-genre and cross-skills-set courses, many free,…
Read MoreMusicstage – Article Profile – Are hierarchical attitudes to genre holding young people back?
Anita Holford and Dyfan Wyn Owen find out if young people are being short-changed by genre bias in music education – latest article for Musicstage. Photo credit: BBC and Guy Levy. Source: Musicstage – Article Profile – Are hierarchical attitudes to genre holding young people back?
Read More