Communicate the value and impact of what you do, explain your work, sell your services

Communications & marketing for music/arts

Attracting young people – the importance of feeling welcome

Welcoming young people

If you find it a challenge to attract young people to your activities, Making Music has advice to help, based on their research with young people and music groups*. These tips and insights were shared by Making Music at a seminar hosted by Tŷ Cerdd last weekend at their base in Wales Millennium Centre, Cardiff.…

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[PODCAST] [3] Breaking the mould: Wiltshire Music Connect’s community development model for a music education hub

Wiltshire Music Connect podcast interview

In this episode, I’m talking with Nick Howdle and Sophie Amstell of Wiltshire Music Connect, which is a music education hub. Hubs are partnerships of organisations in England, such as local authorities, schools, voluntary and other organisations who receive government funding to create joined-up music education provision in their local area. They’re required to fulfil…

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How to bring more relevant people to your website through content marketing

Content marketing for charities and music organisations

Would you like to grow the number of potential customers and stakeholders visiting your website, signing up to your enews, and ultimately supporting your organisation? Who wouldn’t. And in today’s era of ‘Google it’, publishing useful content – often called ‘content marketing’ – can make a big difference to the success of your charity or…

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The #Mymusicaljourney Twitter campaign

#mymusicaljourney image card

Last month I ran a short Twitter campaign called #mymusicaljourney. I wanted to demonstrate a way of getting interest on social media that perhaps we don’t use enough in the music education/music for wellbeing sectors. It was also an experiment, as I wanted to test what worked, and what I could learn and pass on.…

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