Communications & marketing for charities & non-profits
How to write a comms strategy and plan – for music, arts and non-profits
A communications strategy and plan will help you to make best use of your time and resources. It’s an essential tool for ensuring reach and impact, partnerships and funding. Read on for tips and free templates.
Read MoreHow to write an annual report that has impact – Part 3: key messages
Do you sometimes struggle to tell people who you are, what you do, and why they should be interested? Part 3 of my blog on How to write an annual report that has impact focuses on key messages.
Read MoreHow to write an annual report that has impact – Part 2: persuasive writing
The second in a three-part blog describing how to write an annual report that has impact. This blog focuses on persuasive writing.
Read MoreHow to write an annual report that has impact – Part 1: step-by-step guide
If you know your last annual report didn’t do you justice, and you want your next to really pack a punch, there are a few simple steps you can take. This is part one of a three-part blog: a step-by-step guide to the process of writing an annual report. In the second part, I look…
Read MoreMusic connects beyond words: but writing matters too
A version of this blog was published in Leading Note – the magazine of the British Association of Music Therapy in May 2022. As someone involved in music education, community music, youth music or music therapy, you’ll understand the power of communication and connection. You’ll also have a deep appreciation of how music connects, beyond…
Read More3 simple copywriting tips to help you avoid the fear of the blank page
Writing is a funny thing. Everyone can do it, everyone does do it. Yet lots of people lack confidence or get distracted when they need to write for work. Worries about grammar rules, not being able to summon the right words, and fearing other people’s criticism can completely take the pleasure out of writing. If that’s you or someone…
Read MoreGetting your posts seen on Facebook: a checklist for small organisations
Love it or hate it, Facebook is an important tool for small organisations. It helps us connect with people we otherwise might not reach; have conversations about the things they and we care about; encourage people to take action; and grow our reach, relationships and impact. But it can seem like a never-ending game to…
Read MoreHow to write a case study to share your learning & outcomes – 20 questions
20 questions to help music leaders, in addition to face-to-face practice sharing, by writing a case study to share their learning and outcomes.
Read More8 questions and hacks to improve your not-for-profit, public sector or social business website
8 questions and hacks to improve your not-for-profit, public sector or social business website to really make a difference to your reach, sales and impact.
Read More10 ideas for content creation to engage & delight your audiences
10 ideas to help you drive more traffic to your website, secure more opens of your enewsletters, and better engagement on your social media.
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