Articles & Advice
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Marketing music lessons – why parents aren’t buying and how to change that -Part 2
Encouraging young people to take up music lessons – and their parents to part with the money – can seem…
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Marketing music lessons – why parents aren’t buying and how to change that – part 1 of 2
Encouraging more young people to take up music lessons – and their parents/carers to part with the money – can…
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Creating your vision, mission and values
Good communications start with helping people to understand who you are, why you exist, and why it matters. Having a…
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How to write a case study that wins hearts and minds
If you work in music, arts or a not-for-profit organisation you’ll know that telling an individual’s story can be far more powerful than facts and figures. Statistics, research and evaluation measures are invaluable to evidence our impact. But a case study – in the form of a story – makes those facts meaningful and brings your work to life.
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Blogs about youth music, community music education on the Youth Music Network
Visit my Youth Music Network page for blogs about music and ‘at risk’ young people, quality in inclusive practice, hubs and inclusion.
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13 quick checks to instantly polish your copywriting
How often have you looked at a report, brochure or web copy that you’ve written, and realised it isn’t as clear and appealing as you thought? Perhaps you haven’t known why?
Here are a few really simple guidelines to make sure your copy is easy to read, and to encourage your reader to read on.
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