Communicate the value and impact of what you do, explain your work, sell your services

Communications & marketing for charities & non-profits

How to bring more relevant people to your website through content marketing

Content marketing for charities and music organisations

Would you like to grow the number of potential customers and stakeholders visiting your website, signing up to your enews, and ultimately supporting your organisation? Who wouldn’t. And in today’s era of ‘Google it’, publishing useful content – often called ‘content marketing’ – can make a big difference to the success of your charity or…

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The #Mymusicaljourney Twitter campaign

#mymusicaljourney image card

Last month I ran a short Twitter campaign called #mymusicaljourney. I wanted to demonstrate a way of getting interest on social media that perhaps we don’t use enough in the music education/music for wellbeing sectors. It was also an experiment, as I wanted to test what worked, and what I could learn and pass on.…

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How to get more traffic to your website and improve your Google ranking

Basic SEO for arts, music, small charities

If you’re a music organisation, arts organisation or small charity, you may be communicating well with specific audiences. But how do you grow your audience and get greater engagement and sales, participation and support on a small budget? One important and often overlooked tactic is to make sure every page on your site is ‘optimised’…

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Creating your vision, mission and values

Vision, mission, values infographic

Good communications start with helping people to understand who you are, why you exist, and why it matters. Having a clear vision, mission and values helps with strategy, culture, impact measurement as well as communications. Download the Vision, mission, values diagram.

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How to write a case study that wins hearts and minds

If you work in music, arts or a not-for-profit organisation you’ll know that telling an individual’s story can be far more powerful than facts and figures. Statistics, research and evaluation measures are invaluable to evidence our impact. But a case study – in the form of a story – makes those facts meaningful and brings your work to life.

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