There’s no ignoring it: AI is going to make its mark on every workplace, sooner or later. Many of us are wondering how it’s going to affect our own professions – including of course, copywriters and content writers. So I thought I’d ask ChatGPT for its views. As usual, it created a pretty good response, although it does sound a bit robotic and is missing the human touch – as it points out! I then ran the article through the Hemingway app (one of my favourites) to test it for clarity and readability. It scored 11, which is higher than ideal,* and 20 of 38 sentences were hard or very hard to read.
I’d love to hear your experiences of using ChatGPT – pop me a message in the comments below, or send me a quick email if you have a moment and are willing to share.
Here’s ChatGPT’s response:
In the fast-evolving landscape of content creation, the emergence of advanced AI models like ChatGPT has sparked a debate on the necessity of traditional roles, such as copywriters. With ChatGPT’s ability to generate human-like text and respond to diverse prompts, some may wonder: Do you still need a copywriter when you have ChatGPT?
While ChatGPT undoubtedly showcases impressive language capabilities, the answer isn’t a simple yes or no. Let’s delve into the nuances of this question and explore the unique strengths and limitations of both AI and human copywriters.
The strengths of ChatGPT for copywriting and content writing
Rapid content generation:
ChatGPT can swiftly generate content based on prompts, making it a valuable tool for quick drafts, brainstorming, and generating ideas. This can be particularly useful when time is of the essence.
ChatGPT can adapt to a wide range of topics and styles, showcasing its versatility in content creation. From technical documents to creative writing, it can handle various genres with relative ease.
Unlike human copywriters who need breaks and sleep, ChatGPT is available 24/7, providing continuous support for content generation and answering queries.
The limitations of ChatGPT for copywriting and content writing
Lack of context understanding:
While ChatGPT can generate coherent text, it may struggle to understand the broader context of a specific project or brand. Human copywriters bring a depth of understanding that allows them to infuse nuance, tone, and brand personality into their writing.
Creativity and originality:
While ChatGPT is proficient at rephrasing and synthesizing information, it may struggle to create truly original and imaginative content. Human copywriters excel in injecting creativity and unique perspectives into their work.
ChatGPT lacks emotional intelligence and the ability to empathize, a crucial aspect of effective copywriting. Human copywriters can tap into emotions, connecting with the audience on a deeper level.
The ideal collaboration between ChatGPT, copywriters and content writers
Rather than viewing ChatGPT as a replacement for copywriters, a more productive approach is to see it as a powerful complement. The ideal scenario involves a collaborative effort, where AI assists copywriters in streamlining processes, generating initial drafts, and handling repetitive tasks. This allows human copywriters to focus on the aspects that require creativity, emotional intelligence, and a deep understanding of the brand.
In conclusion, while ChatGPT showcases remarkable language generation capabilities, it cannot replace the unique qualities that human copywriters bring to the table. The synergy between AI and human creativity is where the true magic happens, unlocking unparalleled potential in the dynamic world of content creation. As technology advances, the most successful content strategies will likely involve a harmonious blend of artificial intelligence and human ingenuity.
*Hemingway Editor’s readability score shows the level of education a person needs to have to understand the text. This shows up as grade levels (Grade 1, Grade 2 etc.). A lower grade level is better. Any grade level below Grade 9 is considered good. Grade 10 is considered okay. Ernest Hemingway’s work is estimated to be between a 4th and 6th grade level of readability.