Posts by Anita
How to write a comms strategy and plan – for music, arts and non-profits
A communications strategy and plan will help you to make best use of your time and resources. It’s an essential tool for ensuring reach and impact, partnerships and funding. Read on for tips and free templates.
Read MoreHow to write an annual report that has impact – Part 3: key messages
Do you sometimes struggle to tell people who you are, what you do, and why they should be interested? Part 3 of my blog on How to write an annual report that has impact focuses on key messages.
Read MoreHow to write an annual report that has impact – Part 2: persuasive writing
The second in a three-part blog describing how to write an annual report that has impact. This blog focuses on persuasive writing.
Read MoreHow to write an annual report that has impact – Part 1: step-by-step guide
If you know your last annual report didn’t do you justice, and you want your next to really pack a punch, there are a few simple steps you can take. This is part one of a three-part blog: a step-by-step guide to the process of writing an annual report. In the second part, I look…
Read MoreMusic connects beyond words: but writing matters too
A version of this blog was published in Leading Note – the magazine of the British Association of Music Therapy in May 2022. As someone involved in music education, community music, youth music or music therapy, you’ll understand the power of communication and connection. You’ll also have a deep appreciation of how music connects, beyond…
Read MoreSix ways that communications can help music education hubs realise their ED&I goals
First published on LinkedIn in October 2022. The National Plans for Music Education in England and Wales both have a clear focus on inclusion. In England, it’s one of the strategic functions of a music education hub. In Wales, there will be national and local EDI policies and initiatives to address barriers to music education.…
Read More3 simple copywriting tips to help you avoid the fear of the blank page
Writing is a funny thing. Everyone can do it, everyone does do it. Yet lots of people lack confidence or get distracted when they need to write for work. Worries about grammar rules, not being able to summon the right words, and fearing other people’s criticism can completely take the pleasure out of writing. If that’s you or someone…
Read MoreMaking your website more accessible #2: what we learned from the W3C web accessibility course
Making your website more accessible helps you to break down barriers to your organisation and its services. As well as increasing accessibility for disabled people, it’s likely that all your audiences will benefit. There is a lot of information out there about digital accessibility and it can seem overwhelming. In this two-part series (read part…
Read MoreUsing a theory of change for communications in music/arts organisations and charities
Theories of change and change management theories are being talked about more and more among the clients we work with at Writing Services. They’ve been used for decades in the charities sector (for example, by our clients IRC). More recently, we’ve been talking about them with music and arts organisations like Anthem and Changing Tracks.…
Read MorePODCAST [25] Equality, Diversity & Inclusion planning and instrumental tutor training with Roz De Vile of Music Masters
Anita Holford talks with Roz De Vile, CEO of Music Masters, a music education charity that works in schools and has developed a diversity tool.
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