Posts by Anita
Do you need a copywriter now you have ChatGPT? I asked ChatGPT.
There’s no ignoring it: AI is going to make its mark on every workplace, sooner or later. Many of us are wondering how it’s going to affect our own professions – including of course, copywriters and content writers. So I thought I’d ask ChatGPT for its views. As usual, it created a pretty good response,…
Read MoreDevelopmental editing for non-profit addressing trauma and adverse childhood experiences
The founder of a new not-for-profit in the USA* needed help with ‘finding her words’ and communicating the organisation’s mission and case for support. The organisation sets out to ensure that no one who’s experienced adverse childhood experiences and early trauma will face barriers to care and healing. It uses a new and innovative way…
Read MoreLive Music Now – communications strategies for work in care homes and SEND schools
“You’ve given us a lot to think about and clear advice on next steps too which has been invaluable. The PowerPoint you made for us has already been very helpful. I’ll be using elements of it next week at our Board Strategy day and as a reference guide as we develop the schools comms. We…
Read MoreRestore the Music – key messages development & website copy
Restore the Music’s CEO, Polly, was looking for help to clearly communicate the purpose and unique approach of this music education charity. Over a three-month period, Anita worked with the team to develop key messages that would resonate clearly with their main target audiences. Restore the Music is a music education charity with a difference.…
Read MoreAll Systems Connect international symposium 2023 – strategic communications and copywriting
“This is no ordinary marketing expert! In 2022 we had a challenge. Turning our bold ambition into a marketing strategy for the All Systems Connect International Symposium 2023. At the heart was Anita. She gave us the language to connect beyond our usual sector boundaries. Her messaging, underpinned by research and testing with experts and…
Read MoreWest Sussex Music – vision, mission, values and comms support
“Anita assisted with our communications during a period of major organisational change. We were initially attracted by her sector reputation and expert knowledge and quickly learned that she is a professional with conviction and values that aligned with ours. Anita’s flexible approach and responsiveness to myself and the team was immensely reassuring. We keep an…
Read MoreMac Makes Music – case studies about equity, diversity and inclusion in music education hubs
“Anita was incredibly organised, determined, and communicative throughout. The end products went above and beyond expectations. She took time to explain processes unfamiliar to me and to offer lots of options throughout. She was incredibly flexible as the project developed throughout, with considerable patience! The content of some of the interviews was quite sensitive and…
Read MoreSix branding tips and insights for small charities, music and arts organisations
Last month, I spent a few hours learning from experts in brand in the charity sector, thanks to the CharityComms Charity Brand & Creative Conference. Here are my key takeaways: “If you’re confused, you lose … “ Donald Miller, Building a story brand ❓1. What is a brand? “Brand is everything. Brand is who you…
Read MoreHow to write a comms strategy and plan – for music, arts and non-profits
A communications strategy and plan will help you to make best use of your time and resources. It’s an essential tool for ensuring reach and impact, partnerships and funding. Read on for tips and free templates.
Read MoreHow to write an annual report that has impact – Part 3: key messages
Do you sometimes struggle to tell people who you are, what you do, and why they should be interested? Part 3 of my blog on How to write an annual report that has impact focuses on key messages.
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