“This is no ordinary marketing expert! In 2022 we had a challenge. Turning our bold ambition into a marketing strategy for the All Systems Connect International Symposium 2023. At the heart was Anita. She gave us the language to connect beyond our usual sector boundaries. Her messaging, underpinned by research and testing with experts and activists across health, climate, social justice, finance and water – built the campaign that brought together 700 changemakers from across the globe. It is through her work, and with her narrative, that we’ll continue to drive systems leadership beyond the event and until we have achieved justice for all. We are forever grateful.” Petra Brussee, Head of Corporate Communications, IRC.
Anita has written for many different types of audiences but this was a first, targeting professionals working in international development in health, climate and social justice. Anita worked with the All Systems Connect comms and wider teams, based in The Hague, to develop copy and communications, connect the water, sanitation and hygiene sector with new audiences, and achieve target attendances.
Over a period of 16 months, Anita was involved in researching markets, developing communications strategies and plans; ghost-writing and editing thought leadership articles from senior leadership; briefing on and editing blogs from wider professionals; writing copy for the website, enews, social media posts, and Symposium hand-outs. During the Symposium she was part of the studio team, carrying out both producer and interviewer roles for the filmed interviews with speakers and guests.
All Systems Connect was convened by a partnership of IRC, Water For People and Water for Good, and led by IRC. IRC is an international think-and-do-tank, building strong WASH (water, sanitation and hygiene) systems. It advocates for a systems approach to solving one of the biggest problems facing the world today. Read more about our copywriting and editing work with IRC.